Usage
A Yale logo or a Yale wordmark should appear on every Yale publication. Generally speaking, one appearance is sufficient for any one print, web, or moving-image piece; it would be visually redundant to use both an organization’s wordmark and a Yale logo on any given page. A wordmark may be used as titling, but its primary purpose is to serve as a uniform identifier and logo for a Yale organization. As such, it can be set quite small, and it works effectively as a “brand stamp” applied on the back cover of a publication.
It is recommended to include the Yale logo in the lower left corner of all webpages. See the Websites section of this site for recommended usage of the Yale logo on Yale websites.
A wordmark should not be used in close proximity to a legacy logo or shield, the mark of another organization, or in any arrangement that creates the appearance of a compound logo.
Legacy logos or school and residential college shields may be used decoratively or transitionally on publications that are marked with the Yale logo as specified here, but these older marks should not be featured in a way that dilutes or confuses the primacy of the Yale logo or wordmarks. Custom logos for Yale organizations are generally not permitted and should not be designed or used at this time. Please see the custom logos page for further information about Yale’s guidelines regarding the use of nonstandard branding.