Yale’s core graphic identity elements are simple to implement and few in number. While the various communications media call for adjustments and additional elements, the core elements remain constant: use the Yale logo, use the Yale typeface, use Yale blue, describe how your unit fits into the University. Your Yale branding needs are met by employing the core identity elements; effective communications will be achieved by focusing your resources upon excellent graphic and user-experience design.
Core Identity Elements
Yale Logo and Wordmarks
All Yale’s schools and units use the Yale logo and wordmarks.
Yale Typefaces
Learn about Yale’s proprietary typeface and additional recommended fonts for digital and print communications.
Yale Colors
Explore the iconic Yale Blue and a palette of effective accent colors.
Do you need guidance?
The Office of the University Printer oversees Yale’s visual identity guidelines and is available to assist you.