Stationery design
The following guidelines apply to both print and digital letterhead as well as to business cards.
The Yale stationery system combines a “wordmark” (the Yale logo plus a small-cap or italic extension) and a single column of contact information set in a format approved by Campus Mail and the US Postal Service. Additional lists of names (board members or advisers, for instance) may appear on stationery. A brief slogan, service line, or description of a collaborative venture may also be used on letterhead when set according to the template. Only one Yale logo or wordmark may appear on a letterhead or business card.
With approval of the appropriate dean, head of college, or director, a Yale shield may also appear on stationery. These are sized and positioned according to the approved template, in the lower right area of the letterhead sheet. They may appear on business cards when the specific card template and quantity of text permits. Note that the shield will be printed in Yale Blue only; printing a shield in color requires permission of the Office of the University Printer and entails an additional charge.
If a professional school wishes to use its shield in a manner that is not in accord with the approved template, or if it wishes to incorporate a different mark, it may, in consultation with the University Printer, create and use a modest variant of the Yale stationery template. Such an approved variant must be used consistently by the school for all print and digital stationery.
Except as noted above, emblems or logos other than the new Yale logo, wordmarks, and Yale shields may not appear on Yale stationery. Legacy logos may be used in other publications, but the new Yale logo or appropriate wordmark must also appear in these publications according to the guidelines.
Users of Yale letterhead are encouraged to employ the Yale typeface for the content of all paper correspondence; Times Roman or Courier (typewriter type) are also acceptable.